Generali renews its three-year partnership with the Barcolana as Presenting Partner

With the 54th edition, Generali has decided to renew its three-year partnership as presenting sponsor with Società Velica di Barcola e Grignano – SVBG (the Sailing Club of Barcola and Grignano), to support the sporting event in its international development. Therefore, Generali, which has supported the world’s largest sailing event for more than forty years, will enhance its contribution through internationalisation (which has been a key feature of the past three years), the promotion of the bond with the territory, of sports, and with a focus on sustainability, climate change, Diversity&Inclusion.
Andrea Sironi, Generali’s President said: “The Barcolana is a sporting event which is increasingly focused on current and topical issues, environmental protection and Diversity&Inclusion. Generali has been supporting it for decades now and contributes to its development to make it an opportunity for sports, entertainment and growth for both the local community and the many participants coming from all over Europe every year.”
#WOMENINSAILING - The event will combine celebrations, commitment and fun, with a particular focus on Gender Equality. The successful “Women in sailing” project was first organised last year in collaboration with Generali, and it will play a prominent role once again this year. The first female skipper in a mixed crew will be awarded by Generali Academy with a coaching and leadership training based on her specific needs.