THE LARGEST SAILING RACE IN THE WORLD
Trieste, 1 - 12 October 2025
Trieste, 1 - 12 October 2025
Barcolana - News01.10.18
Barcolana and One Ocean Foundation together to safeguard the sea
Partnership announced to talk to sailors about safeguarding seas and oceans
The great sailing event counts again on illycaffè’s support. The global leader in the high-quality coffee segment is working on event poster, created by the most important contemporary artists thanks to its strong connection with the creative world.
Marina Abramovic and illy have used a popular saying to stress a simple but crucial aspect: even on different boats, when we compete for the best result, we sail on the same planet, which needs to be guarded and protected daily.
To do it we must set aside our individuality and behave as part of a single crew taking part in a regatta. By applying the art patterns and language, this message becomes universal: whether it's sport, safeguarding the planet or global actions – we need to team up.
Barcola and Grignano sailing company, President Mitja Gialuz said "We were charmed by this message which is perfectly in line with our regatta. All in the same boat: Two thousand boats on the same start line sharing together a unique experience. Once again thanks to Illycaffè for adding value to our regatta using art as an event messenger. Everyone will give their own interpretation of the content that Marina Abramovic created for Barcolana. We want to highlight that at its purest level the regatta enhances the seafarers’ spirit and includes respect, support and action for the environment.”
Marina Abramovic and illy have used a popular saying to stress a simple but crucial aspect: even on different boats, when we compete for the best result, we sail on the same planet, which needs to be guarded and protected daily.
To do it we must set aside our individuality and behave as part of a single crew taking part in a regatta. By applying the art patterns and language, this message becomes universal: whether it's sport, safeguarding the planet or global actions – we need to team up.
Barcola and Grignano sailing company, President Mitja Gialuz said "We were charmed by this message which is perfectly in line with our regatta. All in the same boat: Two thousand boats on the same start line sharing together a unique experience. Once again thanks to Illycaffè for adding value to our regatta using art as an event messenger. Everyone will give their own interpretation of the content that Marina Abramovic created for Barcolana. We want to highlight that at its purest level the regatta enhances the seafarers’ spirit and includes respect, support and action for the environment.”
Illyaffè President Andrea Illy said, "To celebrate such an important anniversary we involved Marina because, in addition to the strong and long-standing bond of friendship that binds her to our company, she is one of the most sensitive and attentive interpreters of the contemporary art scene. The poster allowed us to move away from the classic schemes of communication and raise public awareness on critical issues. As Barcolana was created from a small community that over time has expanded, so its manifesto starts in Trieste to become a universal worldwide message.
The Barcolana50 publicity was suggested by Illycaffè creative director, Carlo Bach, and designed by Marina Abramovic in February in Milan. It was produced by Barcolana’s art director, Matteo Bartoli (Basiq), who associated the artist’s image to a graphic element that symbolises the regatta and on the special 50th anniversary event will include a special “gran pavese”, the carousel of flags typical of the seafaring celebrations, designed with Barcolana colours. The city will host Barcolana for its 50th anniversary event in October.
The Barcolana50 publicity was suggested by Illycaffè creative director, Carlo Bach, and designed by Marina Abramovic in February in Milan. It was produced by Barcolana’s art director, Matteo Bartoli (Basiq), who associated the artist’s image to a graphic element that symbolises the regatta and on the special 50th anniversary event will include a special “gran pavese”, the carousel of flags typical of the seafaring celebrations, designed with Barcolana colours. The city will host Barcolana for its 50th anniversary event in October.
