THE LARGEST SAILING RACE IN THE WORLD
Trieste, 1 - 12 October 2025
Trieste, 1 - 12 October 2025
Barcolana - News29.06.22
Barcolana’s new partners: welcome aboard Lexus e BAT Italia
Along with Generali, the Barcolana’s presenting partner, and with our historic Gold Sponsors, the Barcolana welcomes two new partners supporting the regatta this year, namely Lexus, the prestigious automotive brand, and BAT Italia.
“The Barcolana, said Maurizio Perinetti, Lexus Italia’s Director, “is the perfect opportunity for Lexus, the Toyota Group’s premium brand, to express at best its human-centred vision, a new conception of mobility and more in general of the relation between humans, the environment and society. For Lexus, cars are more than simple means of transport: they are a unique experience, where you can get in touch with the surrounding environment, spend some time with yourself or your loved ones. Lexus RZ, Lexus’s first 100% electric SUV, which you will see at the Barcolana Village, is a prime example of this. Lexus RZ shows the electrification vision of our brand, which will become 100% full-electric by 2035, through the launch of 20 new electrified models, including hybrid, plug-in hybrid and electric vehicles.”
BAT Italia is building its A Better Tomorrow Innovation Hub in Trieste, which will be a centre for innovation and sustainability investing up to 500 million euros in the next five years and creating approximately 2,700 jobs, considering the whole supply chain. The new BAT hub will host a Digital boutique, namely an innovation laboratory and a centre of excellence for digital transformation and digital marketing, as well as a new production centre for reduced-risk products, including all glo™’s tobacco heating products.
For BAT Italia, the Barcolana will be an opportunity to promote its leading product among the public: glo™ will be present in different places in the city, including a “hospitality area” on Trieste’s waterfront, where consumers will have the chance to find out more about new products and enjoy the races from an exclusive rooftop.
Moreover, during the Barcolana BAT will present the results of the national environmental awareness campaign “Piccoli gesti grandi crimini” (“Small actions big crimes”) organised by Marevivo in collaboration with BAT Italy and with the patronage of the Ministry for Ecological Transition (and with the patronage of the Friuli Venezia Giulia Region and of the Municipality of Trieste for its section in Trieste). The campaign aims to raise awareness against throwing cigarette stubs and similar waste into the environment.
“The Barcolana, said Maurizio Perinetti, Lexus Italia’s Director, “is the perfect opportunity for Lexus, the Toyota Group’s premium brand, to express at best its human-centred vision, a new conception of mobility and more in general of the relation between humans, the environment and society. For Lexus, cars are more than simple means of transport: they are a unique experience, where you can get in touch with the surrounding environment, spend some time with yourself or your loved ones. Lexus RZ, Lexus’s first 100% electric SUV, which you will see at the Barcolana Village, is a prime example of this. Lexus RZ shows the electrification vision of our brand, which will become 100% full-electric by 2035, through the launch of 20 new electrified models, including hybrid, plug-in hybrid and electric vehicles.”
BAT Italia is building its A Better Tomorrow Innovation Hub in Trieste, which will be a centre for innovation and sustainability investing up to 500 million euros in the next five years and creating approximately 2,700 jobs, considering the whole supply chain. The new BAT hub will host a Digital boutique, namely an innovation laboratory and a centre of excellence for digital transformation and digital marketing, as well as a new production centre for reduced-risk products, including all glo™’s tobacco heating products.
For BAT Italia, the Barcolana will be an opportunity to promote its leading product among the public: glo™ will be present in different places in the city, including a “hospitality area” on Trieste’s waterfront, where consumers will have the chance to find out more about new products and enjoy the races from an exclusive rooftop.
Moreover, during the Barcolana BAT will present the results of the national environmental awareness campaign “Piccoli gesti grandi crimini” (“Small actions big crimes”) organised by Marevivo in collaboration with BAT Italy and with the patronage of the Ministry for Ecological Transition (and with the patronage of the Friuli Venezia Giulia Region and of the Municipality of Trieste for its section in Trieste). The campaign aims to raise awareness against throwing cigarette stubs and similar waste into the environment.
