Stardust and its partnership for "Gen Z"

Stardust is an innovative business creating creative contents which are promoted by a wide network of creators and are perfectly in line with the brands’ tone of voice as well as with the language of the social media. Stardust and Barcolana54 Presented by Generali have been working together for over a month to enhance dialogue between the largest regatta in the world with its related regattas and Generation Z, and they have now started their partnership.

Thanks to the collaboration with Stardust, the Barcolana will reach out to the youngest and will arrive on the social media Tik Tok, where it “made its debut” with the first contents yesterday. As part of the collaboration with Stardust, contents for Instagram will be created thanks to the young people from the famous Stardust House. Many young influencers have started working with the Barcolana thanks to Stardust. They are ready to learn more about the event and experience it, as well as talk about it to a young audience with their own language.

Moreover, the agreement with Stardust includes a synergy with the Triestina, which will join the Barcolana in different ways and on several occasions.