Barcolana Crew: 1,200 portraits of Barcolana participants displayed in Trieste
Its name is “Barcolana Crew”, and it is a project which was conceived over a year ago to reach today's goal – having the world's largest crew promoting the world's largest regatta, thus giving a special welcome to all the people who will be arriving in Trieste over the next ten days.
On the occasion of the 54th edition of the Barcolana, Barcolana and photographer Carlo Borlenghi took over 1,200 portraits of people playing various roles in the event, including yachtsmen, racers, organisers, and the public ashore. Since last 25th September, 800 images have been displayed around the city through posters and advertisements on buses, and over 250 posters have been exhibited in the windows of shops and restaurants participating in the project. Barcolana Crew is supported by Trenitalia, which found in the project a resemblance to its own advertising campaigns. Shopkeepers and restaurant owners play a part too, thanks to Fipe and Confcommercio’s involvement in the project.
Over the next days it will still be possible to join the Barcolana Crew, as Carlo Borlenghi will be taking portraits on Friday, 6 and Saturday, 7 October, aiming to reach the symbolic milestone of 2,000 pictures. The 2,000 Barcolana Crew portraits will then become part of an impressive “Gallery” on the Barcolana website at the end of the 55th edition.